Where Should I Market Myself?

When starting a business, there are often a slew of things you want to figure out right away: business plan, pricing structure, website, products and/or services, etc. And generally, this are all things that people can figure out on their own, whether they have a background in business and marketing or not.

But the one area that I see people get stuck time and time again is in acquiring clients and customers. Where do I advertise? Do I advertise? What social media platforms should I use? How do I promote myself? Where should I market?

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How to Know a Life Coach is a Bad Fit

We’ve all heard the scary stories. A fellow entrepreneur or friend in the biz signed up to work with a coach (life, health, business, you-name-it) and were totally sold … only to find out the perceived value had no results to back it up.

So how can you tell before you sign the contract and send your money along? How can you be sure that the person you’re working with is the real deal? Here are a few things to look out for:

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Most Common Client Goals

Marketing, mindset, empowerment, community, self care, business planning, goal setting, time management, burnout, imposter syndrome — these are just a few of the topics I cover in this blog, and with my clients.

But the one thing I find most entrepreneurs are curious about is which of these are the most common. It’s a question I get asked time and time again: “What do most people who work with you focus on?”

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Book Review: Profit First

If there was one thing our book club decided on while reading Profit First by Mike Michalowicz, it’s that this book should be marketed as a how-to for business finance more than a way to make profit. Don’t get me wrong, Michalowicz does guarantee you’ll make profit — which he does. But the true benefit of the book is how to set yourself up for financial success from the get to.

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Why Life Coaching Isn't for Everyone

I’ll be the first to say it: Not everyone should hire a life coach. Sure, it may seem counterproductive for me to be discouraging people from working with one, but it actually isn’t. If you’re not in a place where you should see a coach, it would be a waste of my time (and your money!) to work with me.

There are a lot of amazing things that life coaches can do to help people. Be their sounding board, someone to hold them accountable, their kick-in-the-pants, a mentor, a friend, someone who has the knowledge and resources to help you achieve your goals…the list goes on.

But there are definitely those who shouldn’t work with a coach, at least not in this moment.

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How I Incorporate Self Care into My Life

This is not a list of self care tips for taking care of you (although if it inspires you, bonus!). This is a list of how I have shifted, grown, overcome, and inspired myself to take care of me. This is a list of the best self care tips for Katrina Widener, life coach. And Katrina Widener, person. It’s one of the top questions I get: “How do you incorporate self care into your own routine when your job is to take care of others?”

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