entrepreneur book club

Book Review: Blue Ocean Strategy

Book Review: Blue Ocean Strategy

“To win in the future, companies must stop competing with each other. The only way to beat the competition is to stop TRYING to beat the competition.” 

Blue Ocean Strategy by W. Chan Kim describes its contents as “how to create uncontested market space and make the competition irrelevant”. The entire point of the book is to not only describe why it’s so important to change your mindset from focusing on competitors to focusing on alternatives (aka not converting customers, but finding a way to serve non-customers), but it also shows you how to do it.

The Ultimate Business Book Gift Guide

The Ultimate Business Book Gift Guide

Anyone who has been following along for a while now (or knows me in person!), understands that I have an ardent love for reading. Whether it’s historical, mystery, biography, essay, short story, business (the list LITERALLY goes on), you bet I’m down to read it.

So this holiday season, consider getting your favorite entrepreneur (or yourself!) one of these must-read business books:

Book Review: Start Where You Are: A Journal for Self-Exploration

Book Review: Start Where You Are: A Journal for Self-Exploration

Guess what? A large percentage of the thoughts that run through our brains are lies. Thoughts about ourselves (I'm not good enough, I need to lose weight, I'm clumsy/lazy/etc.), thoughts about other people (she's judging me, he is angry at me, they didn't invite me because they don't like me), and thoughts about the world overall (it's hard to make money, good grades are how you tell if you're smart). 

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