So in full disclosure, this recap is inspired by Paige Brunton’s annual post that goes over what she made, what worked out for her, and what didn’t. I love the transparency she shows — it’s such an amazing resource for other entrepreneurs! This year I’ve decided to really showcase what goes on behind-the-scenes so everyone (including me!) gets to learn from my challenges and my wins. Here we go!
I firmly believe that the success of a business is built on a foundation of amazing customer experience. You can have the best product, the most amazing marketing team, or the most beautiful website, but if your client doesn’t have a pleasant experience while they’re working with you, it doesn’t matter. They won’t come back.
One of the easiest ways to provide for your clients is to go over and beyond with your customer experience. Instead of providing a good experience, how can you absolutely wow them? How can you make them feel like they’re completely cared for? How can you eliminate any obstacle that is in their way of purchasing your product?
It’s time to say something absolutely radical: You should run your business (and your life) based off your feelings.
The Fire Starter Sessions by Danielle LaPorte breaks that all down. Instead of focusing on building a life that we think is what we’re supposed to be doing, it urges us to follow our inner truth to decide what direction to move forward in — both in our personal and professional lives. LaPorte moves through issues such as fear, rejection, marketing, hard work, money, and criticism to help us build a future that we feel excited for.
Anyone who has been following along for a while now (or knows me in person!), understands that I have an ardent love for reading. Whether it’s historical, mystery, biography, essay, short story, business (the list LITERALLY goes on), you bet I’m down to read it.
So this holiday season, consider getting your favorite entrepreneur (or yourself!) one of these must-read business books:
“Only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution toward the things that really matter.”
Enter Essentialism: The Disciplined Pursuit of Less by Greg McKeown. This amazing book preaches the practice of “less, but better”. It explains that focusing our energy on only a few truly worthwhile commitments at a time actually produces stronger, more effective, and more meaningful results.
There is only one truly key item you need in order to run a successful business: the ability to get your product in front of your customers and sell it to them. But selling yourself, your products, or your services doesn’t always come naturally. So how do we train our brains to know how to do this without sounding awkward, without feeling pushy, and without turning the customer off? Follow these easy steps to find out!