Let’s be frank: They say that 50% of the life we live in this world doesn’t fall on the positive side of the spectrum. That means for every fun evening at a restaurant with friends, there’s a TV dinner alone at home. For every three days vacation, there’s three spent with a cold or the flu. For every positive experience or action in our life, there is an equal and opposite negative one. Now, that can simply be an hour spent bored on your phone or a meal burned on the stove — it doesn’t have to be something terrible. But it isn’t something positive.
Today I’m excited to share the courageous story of one of my best friends and entrepreneurs. If there’s one thing that all of us entrepreneurs share, it’s the feeling of fear when we come across a new challenge or risk.
That’s why I’m so excited to share Nichole Starkman of Americana Cakes and Sweets and her journey to entrepreneurship. Not only is she an inspiration in terms of being brave enough to bet on herself in an uncomfortable location, but she also shows that sometimes the journey to entrepreneurship isn’t immediate, or linear, or intuitive. It’s about betting on yourself and jumping even in the face of fear.
When I meet with clients, I try to give them all the information I possibly can. I tell them all the tactics I’ve tried, the tips and tricks I’ve learned, and the tools I use to run my business.
So why not share with all of you?
I try to be as open and honest with the behind-the-scenes of my business as I can with all of you. So here’s a list of my must-have business tools (and why they’re the ones I turn to time and time again).
What is the number one thing most entrepreneurs want?
More clients/customers/products out the door/money in their pockets. More, more, more.
So we market ourselves. We create blog posts and podcasts, we advertise our services and post our products on social media. We use Facebook, Twitter, Instagram, YouTube to reach our audience. We optimize our websites for search engines and we attend networking events like it’s nobody’s business. We send off cold call emails and we ask for referrals, go live on social media, sponsor events, and host giveaways. And we send newsletters.
One of the things we struggle the most with as humans is finding that person-to-person connection with others. Whether it’s finding a close friend group to support you, fellow colleagues and professionals to commiserate with, or a family to help us on our journey, relationships are at the heart and soul of any true balanced life.
So how do we find that community when we need it the most? Sometimes it feels so elusive, like everyone around it has one except for us. But here are the top tricks for finding your perfect community.
Who has a list of things they want in life? Probably all of us, whether it’s a physical list or one we know in our head. We all want that one car, the home of our dreams, vacations across the globe, a rockin’ body, and a million dollars. We want more: more money, more time, more things, more days off, more, more, more.
But how often do we talk about the things that we want that we already have?