Why Every Entrepreneur (Yes, You!) Should Have an Email List

Why Every Entrepreneur (Yes, You!) Should Have an Email List

What is the number one thing most entrepreneurs want?

More business.

More clients/customers/products out the door/money in their pockets. More, more, more.

So we market ourselves. We create blog posts and podcasts, we advertise our services and post our products on social media. We use Facebook, Twitter, Instagram, YouTube to reach our audience. We optimize our websites for search engines and we attend networking events like it’s nobody’s business. We send off cold call emails and we ask for referrals, go live on social media, sponsor events, and host giveaways. And we send newsletters.

How to Gain Traction in Your Business


Raise your hand if you feel like you’re spinning your wheels in your business. I know I felt that way at first — like I was on a constant hamster wheel. Moving as fast as I could, but never getting anywhere. Never gaining any traction.

But the problem was I needed that traction. I needed to be moving forward, because quitting my job depended on it. I needed to start making money, and quickly.

So here’s a clear, open, and honest look at what I’ve done to move my business forward and gain the traction I so desperately needed.

#1) Know your workflow, and optimize it

Want to know the quickest way to feel like you don’t know what you’re doing? Don’t know exactly what you’re doing.

When I first started, I was winging every meeting I had. Don’t get me wrong — I had a vague idea of what I wanted to work on. But I wasn’t tracking my process from meeting to meeting, and that meant things were falling through the cracks.

My goal is to provide the very best experience I can for each of my clients. I want them to get the most of our time together, and that means having all of my resources at my disposal. Knowing exactly what to do, and when, made this so much easier.

Plus, it meant that I was more confident in each and every meeting, which is so important for feeling ready to move forward in your business.

#2) Get over yourself. And more importantly, your fear.

When I first started, I was afraid of feeling “salesy”. Who relates? Even though I had been in marketing for years, having my face be the only one behind the name (which was also mine) made me feel vulnerable, and so, so scared.

I didn’t want to email potential clients because I was afraid of offending them.

I didn’t want to talk about my business in meetups because I didn’t want people to be turned off by me.

I didn’t want to ask for help because I was afraid people would think I was using them.

But as time went on, I realized that if I was coming from a genuine, authentic place of service, I wouldn’t be annoying. Besides, everyone else is too busy thinking and worrying about themselves to pay you much attention. As one of my clients and I like to remind ourselves, “nobody’s watching, and nobody cares.”

#3) Align your products with your values, personality, and strengths

Are you excited about the things you’re offering? Do you dread client calls, or sitting down to do the work? Do you turn away potential customers simply because you don’t enjoy doing the work?

One of the biggest secrets to a successful business is doing something you enjoy. Now, I don’t mean you have to be as excited about working as you are about spending time with your family, or going to your favorite concert, or Christmas morning (but congrats if you are!).

But there is a difference between work you enjoy and work you absolutely hate doing. You’ll tackle your day with energy and excitement. You’ll do a better job at it. You’ll connect with your clients and gain their trust, testimonials, and referrals.

What are some of the tactics you learned that helped you gain traction in your business? Share in the comments below, or join the party on my Instagram and share there: https://www.instagram.com/katrina.widener/

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And when you’re ready, here are three ways I can help you:

Where Should I Market Myself?

Where Should I Market Myself?

When starting a business, there are often a slew of things you want to figure out right away: business plan, pricing structure, website, products and/or services, etc. And generally, this are all things that people can figure out on their own, whether they have a background in business and marketing or not.

But the one area that I see people get stuck time and time again is in acquiring clients and customers. Where do I advertise? Do I advertise? What social media platforms should I use? How do I promote myself? Where should I market?

Most Common Client Goals

Most Common Client Goals

Marketing, mindset, empowerment, community, self care, business planning, goal setting, time management, burnout, imposter syndrome — these are just a few of the topics I cover in this blog, and with my clients.

But the one thing I find most entrepreneurs are curious about is which of these are the most common. It’s a question I get asked time and time again: “What do most people who work with you focus on?”

26 Ways to Find Clients Now

26 Ways to Find Clients Now

It’s not exactly a secret that if polled, the number one thing entrepreneurs would respond with when asked what they need more of, it would be clients. So how do you find them? Where do you go to meet that elusive ideal customer? Here are 26 ways you can draw in new clients.

Should I Barter My Services?

Should I Barter My Services?

When you exist in the entrepreneur world, there are often a lot of services you need: social media management, search engine optimization, branding photos, business coach, marketing assistance, accountants, financial planners, virtual assistants, etc. And I can almost guarantee that if you offer one of these many services, you will be asked to barter. Social media for coaching? Photographs for accounting?

So the question arises: Should I barter my services? And if so, when?

Why Your Potential Clients Are Ghosting You

Why Your Potential Clients Are Ghosting You

We’ve all had it happen. The seemingly perfect client pops up, we feel an amazing connection, and just know that we’re going to work together….and then we never hear from them again. It’s incredibly frustrating, and makes us feel like we’re wasting our time. We ask ourselves — why, why — aren’t they working with us? Everything seemed so perfect! We were ready to get started! Where did they go, and why?

Well, let’s take a look at some of the most popular reasons why our service-based clients may walk away and never look back.

Top 5 Lessons I’ve Learned While Running My Business

Top 5 Lessons I’ve Learned While Running My Business

Whenever I get asked about my experience as an entrepreneur (whether it’s in a podcast interview or a simple conversation with a friend), one of the top questions that comes up is “What lessons have you learned?”

Generally, it’s from a place of curiosity, connection, and honestly, a desire to avoid these lessons themselves. So I figured these lessons would be helpful to share with all of you as well so you can hopefully learn from my mistakes. Just because I’m a coach doesn’t mean I’m perfect (no one is!) so I learn and adapt, edit and adjust just like everyone else.

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