marketing

Where Should I Market Myself?

Where Should I Market Myself?

When starting a business, there are often a slew of things you want to figure out right away: business plan, pricing structure, website, products and/or services, etc. And generally, this are all things that people can figure out on their own, whether they have a background in business and marketing or not.

But the one area that I see people get stuck time and time again is in acquiring clients and customers. Where do I advertise? Do I advertise? What social media platforms should I use? How do I promote myself? Where should I market?

Most Common Client Goals

Most Common Client Goals

Marketing, mindset, empowerment, community, self care, business planning, goal setting, time management, burnout, imposter syndrome — these are just a few of the topics I cover in this blog, and with my clients.

But the one thing I find most entrepreneurs are curious about is which of these are the most common. It’s a question I get asked time and time again: “What do most people who work with you focus on?”

Book Review: Blue Ocean Strategy

Book Review: Blue Ocean Strategy

“To win in the future, companies must stop competing with each other. The only way to beat the competition is to stop TRYING to beat the competition.” 

Blue Ocean Strategy by W. Chan Kim describes its contents as “how to create uncontested market space and make the competition irrelevant”. The entire point of the book is to not only describe why it’s so important to change your mindset from focusing on competitors to focusing on alternatives (aka not converting customers, but finding a way to serve non-customers), but it also shows you how to do it.

26 Ways to Find Clients Now

26 Ways to Find Clients Now

It’s not exactly a secret that if polled, the number one thing entrepreneurs would respond with when asked what they need more of, it would be clients. So how do you find them? Where do you go to meet that elusive ideal customer? Here are 26 ways you can draw in new clients.

How to Provide the Best-Ever Customer Experience

How to Provide the Best-Ever Customer Experience

I firmly believe that the success of a business is built on a foundation of amazing customer experience. You can have the best product, the most amazing marketing team, or the most beautiful website, but if your client doesn’t have a pleasant experience while they’re working with you, it doesn’t matter. They won’t come back.

One of the easiest ways to provide for your clients is to go over and beyond with your customer experience. Instead of providing a good experience, how can you absolutely wow them? How can you make them feel like they’re completely cared for? How can you eliminate any obstacle that is in their way of purchasing your product?

How to Sell Yourself Like a Pro

How to Sell Yourself Like a Pro

There is only one truly key item you need in order to run a successful business: the ability to get your product in front of your customers and sell it to them. But selling yourself, your products, or your services doesn’t always come naturally. So how do we train our brains to know how to do this without sounding awkward, without feeling pushy, and without turning the customer off? Follow these easy steps to find out!

Adding Authenticity to Your Business

Adding Authenticity to Your Business

Okay, I know authenticity is a controversial word in the entrepreneurial world. Some people absolutely hate it, while others talk about it incessantly. But I think it's one of the most important parts of running your business, so let's break it down and talk about why.

How to Create a Quiz for Email Lead Generation

How to Create a Quiz for Email Lead Generation

While social media and networking are amazing ways to gain visibility for your business, the newsletter is the unsung hero of the marketing master. There is only one way to control getting your information directly in the hands of your audience, and that’s through regular communication. While Facebook and Instagram are owned by outside parties, you’ll never lose control of your email list.

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