Marketing

How to Provide the Best-Ever Customer Experience

How to Provide the Best-Ever Customer Experience

I firmly believe that the success of a business is built on a foundation of amazing customer experience. You can have the best product, the most amazing marketing team, or the most beautiful website, but if your client doesn’t have a pleasant experience while they’re working with you, it doesn’t matter. They won’t come back.

One of the easiest ways to provide for your clients is to go over and beyond with your customer experience. Instead of providing a good experience, how can you absolutely wow them? How can you make them feel like they’re completely cared for? How can you eliminate any obstacle that is in their way of purchasing your product?

Book Review: Essentialism: The Disciplined Pursuit of Less

Book Review: Essentialism: The Disciplined Pursuit of Less

“Only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution toward the things that really matter.”

Enter Essentialism: The Disciplined Pursuit of Less by Greg McKeown. This amazing book preaches the practice of “less, but better”. It explains that focusing our energy on only a few truly worthwhile commitments at a time actually produces stronger, more effective, and more meaningful results.

Adding Authenticity to Your Business

Adding Authenticity to Your Business

Okay, I know authenticity is a controversial word in the entrepreneurial world. Some people absolutely hate it, while others talk about it incessantly. But I think it's one of the most important parts of running your business, so let's break it down and talk about why.

How to Create a Quiz for Email Lead Generation

How to Create a Quiz for Email Lead Generation

While social media and networking are amazing ways to gain visibility for your business, the newsletter is the unsung hero of the marketing master. There is only one way to control getting your information directly in the hands of your audience, and that’s through regular communication. While Facebook and Instagram are owned by outside parties, you’ll never lose control of your email list.

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