Finding Strength in Being Soft

Finding Strength in Being Soft

At some point in my life, I learned the lesson that vulnerability was weakness.

Whether that was admitting failure, showing my emotions, needing to depend on another person…it all screamed weak to me.

Why You Need to Fill Your Bucket List with Abundance

Why You Need to Fill Your Bucket List with Abundance

Who has a list of things they want in life? Probably all of us, whether it’s a physical list or one we know in our head. We all want that one car, the home of our dreams, vacations across the globe, a rockin’ body, and a million dollars. We want more: more money, more time, more things, more days off, more, more, more.

But how often do we talk about the things that we want that we already have?

How to Gain Traction in Your Business


Raise your hand if you feel like you’re spinning your wheels in your business. I know I felt that way at first — like I was on a constant hamster wheel. Moving as fast as I could, but never getting anywhere. Never gaining any traction.

But the problem was I needed that traction. I needed to be moving forward, because quitting my job depended on it. I needed to start making money, and quickly.

So here’s a clear, open, and honest look at what I’ve done to move my business forward and gain the traction I so desperately needed.

#1) Know your workflow, and optimize it

Want to know the quickest way to feel like you don’t know what you’re doing? Don’t know exactly what you’re doing.

When I first started, I was winging every meeting I had. Don’t get me wrong — I had a vague idea of what I wanted to work on. But I wasn’t tracking my process from meeting to meeting, and that meant things were falling through the cracks.

My goal is to provide the very best experience I can for each of my clients. I want them to get the most of our time together, and that means having all of my resources at my disposal. Knowing exactly what to do, and when, made this so much easier.

Plus, it meant that I was more confident in each and every meeting, which is so important for feeling ready to move forward in your business.

#2) Get over yourself. And more importantly, your fear.

When I first started, I was afraid of feeling “salesy”. Who relates? Even though I had been in marketing for years, having my face be the only one behind the name (which was also mine) made me feel vulnerable, and so, so scared.

I didn’t want to email potential clients because I was afraid of offending them.

I didn’t want to talk about my business in meetups because I didn’t want people to be turned off by me.

I didn’t want to ask for help because I was afraid people would think I was using them.

But as time went on, I realized that if I was coming from a genuine, authentic place of service, I wouldn’t be annoying. Besides, everyone else is too busy thinking and worrying about themselves to pay you much attention. As one of my clients and I like to remind ourselves, “nobody’s watching, and nobody cares.”

#3) Align your products with your values, personality, and strengths

Are you excited about the things you’re offering? Do you dread client calls, or sitting down to do the work? Do you turn away potential customers simply because you don’t enjoy doing the work?

One of the biggest secrets to a successful business is doing something you enjoy. Now, I don’t mean you have to be as excited about working as you are about spending time with your family, or going to your favorite concert, or Christmas morning (but congrats if you are!).

But there is a difference between work you enjoy and work you absolutely hate doing. You’ll tackle your day with energy and excitement. You’ll do a better job at it. You’ll connect with your clients and gain their trust, testimonials, and referrals.

What are some of the tactics you learned that helped you gain traction in your business? Share in the comments below, or join the party on my Instagram and share there: https://www.instagram.com/katrina.widener/

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And when you’re ready, here are three ways I can help you:

Why You Should Give Your Subconscious the Middle Finger

Why You Should Give Your Subconscious the Middle Finger

I’m going to start by making a very simple, but clear distinction: You are not the voice inside your head. You are not your subconscious. And you have the choice whether or not to listen to it. 

Why You Need to Ditch Self-Deprecating Humor

Why You Need to Ditch Self-Deprecating Humor

Okay kids, take a deep breath. I’m going to say something that probably won’t make you feel great inside. But keep reading, because there’s a purpose. The instant someone turns to self-deprecating humor, I immediately know a few things about them.

How I Incorporate Self Care into My Life

How I Incorporate Self Care into My Life

This is not a list of self care tips for taking care of you (although if it inspires you, bonus!). This is a list of how I have shifted, grown, overcome, and inspired myself to take care of me. This is a list of the best self care tips for Katrina Widener, life coach. And Katrina Widener, person. It’s one of the top questions I get: “How do you incorporate self care into your own routine when your job is to take care of others?”

How to Build a Life You Don't Need to Escape From

How to Build a Life You Don't Need to Escape From

And I want to be clear: While self care plays into balance, that isn’t the entire story. When I talk about balance, I mean building a life that you enjoy, that you don’t need to escape from. Where your day-to-day is aligned with who you are more than who you aren’t. Where enjoying a stiff drink after work or winding down with a hot bath aren’t the way you hide from the rest of your day. But how do you do it?

Why We Struggle With Feeling Like We Don't Belong

Why We Struggle With Feeling Like We Don't Belong

Zodiac signs, Enneagram, Myers-Briggs (or 16 Personalities), The Four Tendencies … the list goes on.

As a culture, we’re currently wrapped up in the idea of understanding ourselves. Of figuring out how our brains work, why we make decisions the way we do, how our personalities are formed. And it’s interesting! But why do we do it? Why are we so preoccupied with the idea of categorizing our personalities?

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