So. Let’s talk about traditional business planning. Whether it’s the beginning of the New Year, the start of your business, or simply a point where you need clarity on what’s coming up next, having a way to set goals and work “on” instead of “in” your business is imperative. In my experience, I’ve found that while we all want to take our dreams to the next level, we’re often stumped on how to do it. Here’s a behind-the-scenes look at how I do business planning and goal setting each year as an entrepreneur.
If I’ve learned anything about myself, it’s that I’m motivated externally. I know that the best way to get my goals accomplished is to put them on blast with some sort of external accountability to keep me in line. So, while I’ve gotten a lot of questions about what’s coming in 2019 and hinted at it a few times, I decided I might as well share the whole behind-the-scenes of what I’m planning.
So in full disclosure, this recap is inspired by Paige Brunton’s annual post that goes over what she made, what worked out for her, and what didn’t. I love the transparency she shows — it’s such an amazing resource for other entrepreneurs! This year I’ve decided to really showcase what goes on behind-the-scenes so everyone (including me!) gets to learn from my challenges and my wins. Here we go!
I firmly believe that the success of a business is built on a foundation of amazing customer experience. You can have the best product, the most amazing marketing team, or the most beautiful website, but if your client doesn’t have a pleasant experience while they’re working with you, it doesn’t matter. They won’t come back.
One of the easiest ways to provide for your clients is to go over and beyond with your customer experience. Instead of providing a good experience, how can you absolutely wow them? How can you make them feel like they’re completely cared for? How can you eliminate any obstacle that is in their way of purchasing your product?
There is only one truly key item you need in order to run a successful business: the ability to get your product in front of your customers and sell it to them. But selling yourself, your products, or your services doesn’t always come naturally. So how do we train our brains to know how to do this without sounding awkward, without feeling pushy, and without turning the customer off? Follow these easy steps to find out!