Why Every Entrepreneur (Yes, You!) Should Have an Email List

What is the number one thing most entrepreneurs want?

More business.

More clients/customers/products out the door/money in their pockets. More, more, more.

So we market ourselves. We create blog posts and podcasts, we advertise our services and post our products on social media. We use Facebook, Twitter, Instagram, YouTube to reach our audience. We optimize our websites for search engines and we attend networking events like it’s nobody’s business. We send off cold call emails and we ask for referrals, go live on social media, sponsor events, and host giveaways. And we send newsletters.

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How to Find Your Community

One of the things we struggle the most with as humans is finding that person-to-person connection with others. Whether it’s finding a close friend group to support you, fellow colleagues and professionals to commiserate with, or a family to help us on our journey, relationships are at the heart and soul of any true balanced life.

So how do we find that community when we need it the most? Sometimes it feels so elusive, like everyone around it has one except for us. But here are the top tricks for finding your perfect community.

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Where Should I Market Myself?

When starting a business, there are often a slew of things you want to figure out right away: business plan, pricing structure, website, products and/or services, etc. And generally, this are all things that people can figure out on their own, whether they have a background in business and marketing or not.

But the one area that I see people get stuck time and time again is in acquiring clients and customers. Where do I advertise? Do I advertise? What social media platforms should I use? How do I promote myself? Where should I market?

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How to Know a Life Coach is a Bad Fit

We’ve all heard the scary stories. A fellow entrepreneur or friend in the biz signed up to work with a coach (life, health, business, you-name-it) and were totally sold … only to find out the perceived value had no results to back it up.

So how can you tell before you sign the contract and send your money along? How can you be sure that the person you’re working with is the real deal? Here are a few things to look out for:

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Most Common Client Goals

Marketing, mindset, empowerment, community, self care, business planning, goal setting, time management, burnout, imposter syndrome — these are just a few of the topics I cover in this blog, and with my clients.

But the one thing I find most entrepreneurs are curious about is which of these are the most common. It’s a question I get asked time and time again: “What do most people who work with you focus on?”

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