So. Let’s talk about traditional business planning. Whether it’s the beginning of the New Year, the start of your business, or simply a point where you need clarity on what’s coming up next, having a way to set goals and work “on” instead of “in” your business is imperative. In my experience, I’ve found that while we all want to take our dreams to the next level, we’re often stumped on how to do it. Here’s a behind-the-scenes look at how I do business planning and goal setting each year as an entrepreneur.
Raise your hand if this thought has ever crossed your mind:
“Am I lazy?”
Because I’m not afraid to admit that it has definitely crossed mine. You see, I’m not internally motivated. I’m not one to set gym goals and achieve them on my own. I can’t promise myself to do something and always expect to keep that promise. But it doesn’t mean I’m lazy. In fact, thanks to Gretchen Rubin’s The Four Tendencies, I know now it just means I’m an Obliger.
If I’ve learned anything about myself, it’s that I’m motivated externally. I know that the best way to get my goals accomplished is to put them on blast with some sort of external accountability to keep me in line. So, while I’ve gotten a lot of questions about what’s coming in 2019 and hinted at it a few times, I decided I might as well share the whole behind-the-scenes of what I’m planning.
So in full disclosure, this recap is inspired by Paige Brunton’s annual post that goes over what she made, what worked out for her, and what didn’t. I love the transparency she shows — it’s such an amazing resource for other entrepreneurs! This year I’ve decided to really showcase what goes on behind-the-scenes so everyone (including me!) gets to learn from my challenges and my wins. Here we go!
I firmly believe that the success of a business is built on a foundation of amazing customer experience. You can have the best product, the most amazing marketing team, or the most beautiful website, but if your client doesn’t have a pleasant experience while they’re working with you, it doesn’t matter. They won’t come back.
One of the easiest ways to provide for your clients is to go over and beyond with your customer experience. Instead of providing a good experience, how can you absolutely wow them? How can you make them feel like they’re completely cared for? How can you eliminate any obstacle that is in their way of purchasing your product?
It’s time to say something absolutely radical: You should run your business (and your life) based off your feelings.
The Fire Starter Sessions by Danielle LaPorte breaks that all down. Instead of focusing on building a life that we think is what we’re supposed to be doing, it urges us to follow our inner truth to decide what direction to move forward in — both in our personal and professional lives. LaPorte moves through issues such as fear, rejection, marketing, hard work, money, and criticism to help us build a future that we feel excited for.
Anyone who has been following along for a while now (or knows me in person!), understands that I have an ardent love for reading. Whether it’s historical, mystery, biography, essay, short story, business (the list LITERALLY goes on), you bet I’m down to read it.
So this holiday season, consider getting your favorite entrepreneur (or yourself!) one of these must-read business books: